The Alumni Association of Master of Arts in Cultural Management, CUHK

The association is to facilitate communication among the alumni and provide support to current students. 

Our role is to rebrand the identity of the association. The design concept is to create a bridge between the alumni and the association, and also the connection between the artists and the cultural mediators. The colour of the brand is an energetic and bright logo that symbolizes the diversity of the arts.

Other than rebranding, we are also responsible for the promotional design for year-round events including talks and meetings.